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Oracle Advertising, doing just what they are good at

Oracle Advertising entered the area of sales and marketing when there was less institution and competition was so not so fierce. And today the company is one of the leading marketing organizations in the UK. The company was soon in the list of the biggest names in the UK in the shortest time and they delivered superior service.

Oracle Advertising has been able to closely understand their client’s business and they have successfully chalked out some of the best marketing solutions in the UK. They specialize in dedicated field of marketing and know what will ensure better returns for their clients. They make use of all potential opportunities and then convert them into revenue and get maximum profit for their client is what the company focuses on. In short, they use their resources and expertise throughout the project and are committed to ensuring their client maximum return on investment (ROI).

With consistent performance and dedicated approach Oracle Advertising has grown in all direction and has spread out to other areas with renewed planning. The company has become one of the centers for marketing events, which is the key addition to its USP and it has been proving good for the company. Oracle Advertising has extended its perception and has accepted new markets with the addition of new countries and new customers and partners.

Oracle also made an impression in the direct marketing sector and is planning to run a successful show throughout Europe. The have been actively working in all major marketing events and finding new customers and product to market and sell their client’s products. The company is quick on to catch success of wide marketing opportunity bring in maximum results.

Oracle Advertising represents maximum number of product in the UK market and some of them are premier brands. The company has better methodologies to market products in a competitive market to make a real impact for a successful revenue.

Oracle also made an impression in the direct marketing sector and is planning to run a successful show throughout Europe. The have been actively working in all major marketing events and finding new customers and product to market and sell their client’s products. The company is quick on to catch success of wide marketing opportunity bring in maximum results.

Oracle Advertising represents maximum number of product in the UK market and some of them are premier brands. The company has better methodologies to market products in a competitive market to make a real impact for a successful revenue.

Oracle also made an impression in the direct marketing sector and is planning to run a successful show throughout Europe. The have been actively working in all major marketing events and finding new customers and product to market and sell their client’s products. The company is quick on to catch success of wide marketing opportunity bring in maximum results.

Oracle Advertising represents maximum number of product in the UK market and some of them are premier brands. The company has better methodologies to market products in a competitive market to make a real impact for a successful revenue.

Tags: advertising, Doing, Good, Just, Oracle, they

Oracle Advertising sets an example for many:

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Established way back in 2005 in Manchester City Centre, Oracle Advertising has made its presence strongly felt as a direct marketing and advertising company on an international level. To scale a growth of 12 offices in 10 cities in just five years is something which might look impossible for many, but not for Oracle Advertising. With all the 12 offices trying to excel each other and advancing profitably, the company knows that it is definitely the passion, dedication and commitment of its people that has paid off this well.

Leaving footprints everywhere it goes, the company has evolved as a trend setter in its area of operation and is looked up to by many of its competitors for the numerous innovative approaches that it resorts to in order to gain customers for their clients. By shining out of the crowd Oracle Advertising very well sets an example for many others in the league leading them through the right way that leads to success.

The company has with it a team of handpicked individuals – all of them who are most motivated, ambitious and enthusiastic and ready to work round the clock to deliver the best results to clients who approach the company. It’s always team work that matters and the company follows a culture whereby everyone works and strives together to bring a smile on the faces of the clients.

With a very effective customer acquisition program in place, the company has been able to achieve astounding results for every customer. Oracle advertising is one of those few companies who are clever enough to seize every opportunity that comes its way and make the best use of it for their clients as well as for themselves. With priority given only to the client’s needs, the company is ready to meet any challenges head on.

Tags: advertising, example, many, Oracle, sets

An advertising agency guarantees creative selling

For any business to be successful in today’s world, smart concepts need to be utilized for selling its product. There are many competitors who are selling interesting products, and you want to make a mark among them. One way in which you will be able to get the attention is through association with a name strong enough to hold its own against everyone. For this to occur, your brand or your organization will have to be accepted as a leading name in your area of work. You will be able to accomplish this only with the aid of innovative solutions offered by an advertising agency.

The world of advertising is really important for most brands and businesses nowadays as there is an increased need to have a brand name that is well recognized by the audiences. While direct marketing strategies will help to sell a particular product to the customers, with the help of advertising tools your company will be able to create a name for itself. If people don’t know about your existence in the world, then selling your products will be a nightmare. With original ad concepts developed by a creative advertising agency, you will be able to stand apart from the competition easily and in a good way.

One of the most important things that will enable any ad agency to help you out with your promotional work is branding. If a particular product gets associated with a brand name, then that brand itself will be able to sell the product like hot cakes. Creating a strong brand name in the industry isn’t as easy as you think. The aid of a start up advertising agency can be really beneficial.

When a good ad firm comes up with an interesting guerilla marketing strategy, your business will get a face that people will easily recognize. Your company will be involved in various promotional campaigns to help sell your product or service like public relations, sales, etc. If your company gets itself a smart advertising strategy or a firm that is good at developing creative ads, then all your promotional strategies will get a lot of help. Additionally, the best advertising agency will be able to use the latest technology like social media and the internet to spread the message well. Once a good technology advertising agency gets its hand on your product, it will ensure that your sales targets are easily met and your brand gets the name it deserves.

Coming up with ways to make your business work is not as easy as it seems. You need to create a good brand name and have an interesting ad concept to get the attention of a target audience. People notice things that stand out; you need to opt for a creative and an original solution to get the attention. However, once you go ahead and get the help of an advertising agency that knows how to go about it, there will be nothing to stop you from climbing the stairs towards success in your business.

Tags: advertising, Agency, creative, guarantees, selling

Thinking of becoming an Account Executive in an advertising agency?

The role of Account Executive in an advertising agency may seem glamorous but few people realize exactly what it entails.  An Account executive is also referred to as being in Client Service – which is a more accurate description of the job.

The role of an AE is key to the advertising agency’s success.

The AE is tasked with representing the client’s interests at the ad agency and the ad agency’s interest at the client, both with impeccable professionalism. 

The basic AE job description involves getting an advertising brief from the client – usually a marketing professional or brand manager.

The brief is a description of what the client needs – which could be anything from sales flyers, corporate brochures, business cards, branding to multimedia presentations, websites, print advertising campaigns, outdoor campaigns, or Search and Social marketing – and that’s just below the line.

These jobs could entail copywriting, design, digital design, voice-overs, photo shoots, media planning and booking, digital strategy, 3D, animation, print, concept, video production, setting up Facebook and Twitter accounts amongst many other disciplines.

The AE has to be knowledgeable enough on all these disciplines to give insights and advice to the marketing manager, and take a comprehensive, logical brief back to the advertising agency. Some of the requirements of an AE are:

AE’s must have strong communication skills.  They must be able to communicate briefs, budgets and timelines through to the correct channels within the advertising agency.  Excellent time management and attention to detail is also required. 
Account Executives must guide the ad agency’s creative work within the realms of the brief. A full understanding of their clients’ markets, products and competitors is required.
AE’s must ensure that all of the advertising agency’s systems are followed and that all client / ad agency communication is clear and concise. 
The advertising agency senior management must also be informed and updated on all agency accounts and projects. 
AE’s are required to seek new business for the agency – testing their fledgling sales skills!
Financial skills are also expected – from agency and client budget management and report backs to full campaign and media management by the agency.  Pro-activity is also highly valued by advertising agencies.

AE’s are at the heart of the agency and sometimes have to deal with great challenges as part of the agency nerve centre. AEs tell us some of their worst parts of the job:

“Having to tell the client you or your supplier messed something up or are going to miss a deadline”

“Telling creative the client didn’t like their work”

“Trying to get an extension an impossible deadline”

“Thinking you took a great brief and then showing the final work to the client and they hate everything!”

“Getting numerous last minute changes to approved jobs”

But a big plus to this job is that AE’s are also exposed to a variety of clients and gain valuable exposure across varied industries.  A typical AE at an advertising agency may work on up to 8 – 10 clients.  This keeps the AE stimulated across many industries and they get a great all-round knowledge that will serve them well in their future careers. 

Personal relationships between agency and client can also bloom into friendships and many agencies retain clients over decades due to this type of relationship building. 

On the fun side the Account Management Team also celebrates in all client successes (and failures!).  They share in conferences, strategic thinking and team building – all the while filtering this knowledge back to the agency. 

Some of the AE’s at Artifact Advertising agency shared some of the best parts of their job:

“Seeing your client’s campaign come together beautifully when you took the brief”

“Friday afternoon drinks at the advertising agency bar!”

“Winning pitches over other advertising agencies!”

“Lunches, wine and strategic thinking…..”

“Seeing something that you’ve helped create on display or in print…nice!”

We hope that this look into the life of an advertising account executive will be useful to anyone considering a career in an agency.

Lindy Taoushiani – Strategy Director – Artifact Advertising

The original article can be found on http://www.artifact.co.za/content/The Role of an AE in an advertising agency.html

See also our article on insights into the life of a Graphic Designer www.artifact.co.za/content/Design Article.html

Tags: Account, advertising, Agency, becoming, Executive, Thinking

Promote your business brilliantly with a creative advertising agency

Spreading the word about your business and your product or service is really important in today’s world. There are many business solutions out there that have a wide range of products to sell to their audiences. To survive amidst such aggressive competition, you will have to resort to some innovative strategies that will ensure that your business and your brand name, is being recognized. One of the best ways in which you can achieve this is by great promotional strategies.  Approaching a good advertising agency will be the best option to get your name popular with target audiences.

There are many ways in which you can help your company’s promotions. While direct marketing does impact sales directly, you can create phenomenal brand awareness about your business with a creative advertising agency. Imaginative advertisements that showcase your business, the product or some new venture will definitely draw attention towards your business or the brand name. One of the strongest strategies that will be able to help you get the sort of customers you seek is branding. A company’s brand name has a really important role to play in increasing the popularity of the business and the products.

With the right marketing strategies, your business can get immense sales in no time. There are many different approaches that can be adopted when you decide on embarking upon a promotional campaign. Advertising, without a doubt will prove to be a really credible route of achieving success as it will establish your brand’s name in the market. You will also be able to target particular businesses and relevant audiences by approaching a special ad agency for your needs. Selling a technology product will be really easy if you take the help of a technology advertising agency that knows all about selling technological gadgets and tools.

There are many advantages that you will be able to obtain when you work with a start up advertising agency. They will have a really new workforce interested in making a mark in the market and so they will work hard on your creative concepts. Some of the most innovative professionals too will be able to push in their original thoughts for your promotional campaigns. A really important aspect here that will have an important part to play in your promotional campaign is public relations. Someone who is well versed with this part of the campaign will be able to make sure that your connection with your clients is stable. They will take care of your clients well.

There are many businesses out there right now who are slugging it out to reach the number one spot and generate maximum sales. Once you avail of the services of the best advertising agency around, you won’t need to worry at all about the competition. These advertising professionals will infuse their creative juices in your promotional campaign well and will ensure that your business name is remembered by all those who matter.

Tags: advertising, Agency, brilliantly, Business, creative, Promote